Friday, August 30, 2013

Occupy Disney



Friends, blog readers, we need to talk.

It is time to take a stand against the devil with mouse ears.

The Walt Disney Corporation has gone completely out of control. In the past eight years, it has bought Pixar Animation Studios, Marvel, and, its most recent prize, Lucasfilm Ltd. It is also, as we speak, in the process of acquiring Studio Ghibli (Ghiblicon.blogspot.com), the Japanese animation studio behind the movie Spirited Away, much beloved by me, and, I’m sure, by anyone who saw it.

Our childhoods have been bought out by this now soulless, money grabbing machine.

The question is, however, what are they going to buy next?

I say this because the Walt Disney Corporation has become the Blob, eating everything in sight and with no signs of stopping.

The original mission of the man Walt Disney was to bring happiness to people with his company’s animated movies. Now, however, its only mission is making money.

We can no longer tolerate this. We, as consumers, need to limit the money we give the company.

The obvious objection to all this, as I understand it, is this may cause Disney to eliminate jobs. I don’t want to put people out of work, either, but Disney will probably do that anyway, whether it needs to or not. 

Following its purchase, Lucasfilm laid off the entire internal development staff at video game company Lucas Arts, “some 150 people” (kotaku.com), which was included in the Lucasfilm acquisition. The statement about the layoffs is as follows:

“After evaluating our position in the games market, we’ve decided to shift LucasArts from an internal development to a licensing model, minimizing the company’s risk while achieving a broader portfolio of quality Star Wars games,” read a statement issued by Lucasfilm. “As a result of this change, we’ve had layoffs across the organization.” (wired.com)

The Disney corporation had no reason to lay off the LucasArts staff. There was no need to minimize the company’s risk, since Disney has no risks to take. It is like killing 150 ants from a colony that controls the world’s sugar population, because they weren’t collecting as much sugar as the colony would like, but didn’t necessarily need.

Now, it isn’t that achievable to stop giving Disney money completely, but we still have to own up to the fact that we created this beast. That’s right. We’re the ones who gave Disney our money. We can still make conscious decisions to mitigate our contributions. Let’s look back to the controversy surrounding the redesign of Merida, the princess from Pixar’s Brave. “The L.A. Times reports -- and IGN has independently confirmed -- that ‘according to a Disney representative on Wednesday, the image of Merida that sparked this maelstrom is part of a limited run of products including backpacks and pajamas. But images of the original Merida will also be available on consumer products.’

Don’t buy Disney’s backpacks and pajamas.

Every dollar that you spend is a vote for the kind of world you want to live in. I don’t want to live in a world where one megacorporation, powered by our complacent consumerism, buys out everything that made my childhood special. I don’t think that’s what anyone else wants, either.

1 comment:

  1. I think I see your frustration. It doesn't seem like the same Disney we grew up with. Do you think they are solely buying companies to acquire more profits? Each company probably goes for a billion dollars minimum (not sure how much Studio Ghibli would cost). I think their intentions are solely to expand their own company, but instead of hiring, training, finding projects, testing their talents, and failing several times before reaching success, they simply partner with a company that already has their system of production in place. For example, if Disney wanted to help Marvel with their movies, (which Marvel would benefit from since Disney has more experience in that industry), purchasing of Marvel, or Marvel purchasing Disney (if it were possible) would be better on both company's development process. No worry of one company ripping off another, or jumping ship from a project midway. As one company they can work in unison.

    As for LucasArts, I think the layoffs were not merely to cut costs. The gamin gindustry is dramatically different from where it was even just 5 years ago, with the rapid rise of Mobile Gaming, and iOS and Android developers working for themselves. From the quote you posted, I took it to understand that they wanted Lucas Arts to license Star Wars to any game developers instead of creating the games. What if they spent two years on a project that failed (it wouldn't be the first time a star wars game failed miserably). Instead, a company like EA, or Square Enix, Or "Tee Dizzle Smith Labs" could get a license from Lucas Arts, and make the best Star Wars game created (which wouldn't be a hard thing to do from my understanding of Lucas Arts lack of success in the gaming industry). Do I wish Disney could have kept this business model as well as keep those employees yes, but I do see their plans, and get excited that ANYONE can now make a Star Wars game, even Naughty Dog...

    But anyways, let me know what you think!

    ReplyDelete